Apple is still on top after its iPhone 5 release in 2012 and its statistics for the 1st quarter of 2013 has been illustrated below. With the release of the cheapest iPhone in the world the market was completely occupied with the iPhones sale.
Apple's Q1 2013 earnings are out,
and the data provided gives us an insight into how well the company
performed over the last quarter relative to historical data.
Even look at the iPhone 5 Price in India now just click here.
Let's begin with the flagship Apple product, the iPhone.
This is the first full quarter since the launch of the iPhone 5, and
so expectations were pretty high. Analysts were expecting sales of
between 43 and 63 million,
and Apple delivered 47.8 million. This makes it the iPhone's third
quarter ever (behind the first quarter of 2012), and over 10 million
compared the same quarter a year ago. Moving on to the
iPad, Apple sold a record 22.9 million tablets -- iPads and iPad mini
tablets -- up from 15.4 million from the same period a year ago, and
beating the previous best quarter, which was the third quarter of 2012,
when Apple sold 17 million iPads.
The introduction of the new iPad 4, along with the iPad mini, is
likely to have pushed sales up during the quarter, and the holiday bump
is likely to have helped considerably.
However, since Apple doesn't break down sales by model, we can't tell if the iPad mini is cannibalizing sales fo the full-sized model. So far, so good. However, when it
came to Mac sales, things are not so good any more. During the last
quarter Apple sold only 4.1 million Macs, down 1.1 Million from the
year-ago quarter, but the sales still beat both the second and third
quarters of 2012.
The refreshed Mac line up that we saw just before the holiday period failed to translate into strong sales over the quarter. iPod sales have also stalled. Whereas once Apple could have relied on
holiday season sales in the region of 20 million, last quarter's sales
of 12.7 million are down 2.7 million from the equally dismal -- for the
iPod at any rate -- year-ago quarter.
We can also determine how many iOS-powered iPod touch and Apple TV
devices were sold. In the earning statement, Apple chief executive Tim
Cook is quoted as saying that "over 75 million iOS devices" were sold
during the quarter. Given that we know that this consists of 47.8
million and 22.9 million iPads, this means that over 4.3 million iPod
touch and Apple TV devices were sold. Overall, quarterly sales for the iPhone and iPad were incredible, showing very strong upward trajectory. Cumulatively, Apple has sold over 369 million iPods, almost 319
million iPhones, and nearly 121 million iPads since the respective
products were first released. A very strong quarter for Apple, but it leaves some lingering questions:
By moving the iPhone and iPad
refresh closer to the holiday quarter, this is undoubtedly giving sales
an aggressive boost, but will this soften the second quarter sales?
iPod sales are tumbling. Is there anything Apple can do to revive them, or are the days of the iPod numbered?
Mac sales are stalling, despite an aggressive refresh. Is Mac suffering from the same stagnation as the rest of PC industry?
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